Dunkin'

My time on Dunkin’ was like a donut-dipped-in-dark-roast baptism in commercial production. Each quarter, we introduced a half-dozen new Dunkin’ products in simple :15 second national TV spots. The sheer volume of work helped me hone my skills as a creative director, leading large, cross-functional teams to execute simple narratives from concept through final cut. Below are a pair of faves. The last three pieces are part of an integrated campaign we ran on Facebook and Snapchat with ESPN and Monday Night Football.

Type: :15 Broadcast TV / Integrated

Role: ACD / Copywriter

This funky :15 pays homage to the OG "bisgel" baker Snoop Dogg.

We celebrate unique espresso drinks and unique espresso drinkers in this spot.

MNF can run late and make the next morning feel like an all-out blitz. This content on ESPN Facebook and Snapchat help football fans #KeepOn.

Each of the seven videos were optimized (16:9 for pre-roll and vertical video for Snapchat).

We enlisted legendary coach chameleon Frank Caliendo to be the voice of the playbook.