We gave shoppers a fun “high five” with purchase and invited them to share their way to 420 on social media for a chance to win amazing prizes.
We commissioned a national study, earning national media exposure from Forbes and Colbert Show.
We created all kinds of social content to inspire all the different ways to celebrate 420.
In just about a week, we gained over a thousand followers on Instagram and saw a 1476% increase in engagement.
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