Inviting people to celebrate cannabis on their terms.
How does one 420 in 2021? Invite everyone to join in and give them a high-five when they do. Our integrated “Way to 420” campaign reframed the most important calendar day in cannabis from a secret stoner holiday to an open invite for all walks to celebrate the plant their own way.
Type: Integrated Campaign
Role: Creative / Brand Director
We gave shoppers a fun “high five” with purchase and invited them to share their way to 420 on social media for a chance to win amazing prizes.
We commissioned a national study, earning national media exposure from Forbes and Colbert Show.
We created all kinds of social content to inspire all the different ways to celebrate 420.
In just about a week, we gained over a thousand followers on Instagram and saw a 1476% increase in engagement.