Find “oro”.
Win a beach getaway.
The idea started like this: a select number of bottles would be misprinted "oro" (Spanish for gold) and seeded in-pack. If you found one, you instantly won a trip to Mexico. The idea evolved into Corona's first-ever consumer promotion, where every Corona purchase was another chance to getaway.
Retailers saw a 228% sales lift when featured during the summer promotional period.
Type: Integrated Promotional Campaign
Role: Copywriter, Concept
Awards: Reggie, MarCom, Hermes
The idea that inspired Corona's first-ever consumer promotion.
Some things change. Others don't. Corona ran this for two years.