Here to simplify the way you buy cannabis.
I helped create and launch Cresco Labs’ first and only retail brand, Sunnyside. Our goal was simple: make cannabis shopping easy and approachable to all. Our first campaign used illustration and wit to welcome cannabis curiosity and invite newbies to Ask Us Anything. The work not only helped normalize and professionalize a budding industry, it also established Sunnyside as the market leader in Illinois.
Type: Integrated Campaign
Role: Creative Director / Brand Director
Outdoor billboards sparked curiosity and conversation.
Curious customers could ask us anything about cannabis right from their devices via chat or phone call.
Print ads drove to a virtual tour that let curious readers see inside a Sunnyside.
A buzzfeed video partnership featured two doobie newbies, asking us their most burning cannabis questions.