So instead of trying to change their behavior, we enhanced what they already do, by giving them a steady stream of bite-sized genius to make their social occasions even more fun. After the campaign ran, guys were 94% more likely to buy mike’s.
Type: Integrated Campaign
Role: ACD / Copywriter
Awards: Webby, AAAx3, Reggiex2, PRO
Check out the case study below…
Shifting a young dude’s mindset is hard—so is Mike’s.
Here's three from the 6-pack of mikehack pre-roll videos that teased the campaign.
A mobile site featured "lifehack influencers" and served as a hub for all kinds of social MacGyvery.
We put the power to make anytime more awesome right in the palm of your hand.
Even retail was hacked with tricked-out display pieces and DIY-inspired signage.