We had a little over a week to conceive and execute a brand experience to pair with The Eric Andre Explosion Tour at The Salt Shed—and Brocc Party was born. Curaleaf brought the broccoli (aka weed) and Eric brought plenty of ranch dressing.

We plastered colorful and provocative signage all over the venue and teased the event on social media, inviting fans of comedy and cannabis to come "hit the bus" before the show. Upon the bus was a fully legal consumption lounge replete with Curaleaf cannabis brands where fans could sample the greens and leave with some sweet swag too. The Brocc Party was such a hit that Eric Andre himself gave us a shout on his IG, earning over 6MM additional eyeballs for Curaleaf.

Type: Experiential Brand Activation
Role: Creative Director