When life hands you Skittles,
make Summer-ade.
We tapped into the trend of Tiktok recipes to put a nonsensical SKITTLES® spin on the classic lemonade stand tradition, inspiring shoppers to mix up their summer refreshment using Skittles candies.
The campaign reversed brand share declines, resulting in unit share growth of 1.1 points, a 22.6% increase YOY. Additionally, this omni-channel program achieved incremental brand unit growth of +3.1 million units YOY during the promotional timeframe.
Type: Integrated Campaign
Role: Creative Director
Awards: 2024 Silver Effie
Check out the case study video below…
A robust recipe website inspired fans to stir, share and win.
Foodie influencers spread the sweet word on social.
Fans won absurd AirBnBs and sweet Summer-ade travel cups.
Six Flags squeezed its own sweet style of Summer-ade for a limited time.