Feeding fans of in-game content—and meat snacks.
Turns out young dudes are just as hungry for in-game content as they are for meat snacks. We offered both in this digitally-driven retail promotion for Slim Jim. The cherry on top? Letting fans choose the BF4 content we’d unlock for them, right from their devices.
Type: Digital Retail Campaign
Role: Senior Copywriter
Awards: Chicago Advertising Federation
Probably the most explosive case study video you’ve ever seen…
UX was uniquely tailored for desktop, mobile and game console.
Xbox native ad promos featured gamer girl Meg Turney.